Keep your vits about you.

We were tasked with helping give Vitaminwater emotional relevance and to create shareable content. In the work hard, play hard world, people needed a sports drink for the workplace. That’s what Vitaminwater became. There’s no better brand accolade than a share, so we created a piece of shareable content, seeded it with the right influencers, and optimized a paid social spend that would help us outperform benchmarks.