There's Water and then There's SmartWater. Or as we branded it, H2.O.

In a world that demands you to be better, hard, faster, and stronger, Smartwater makes regular water look obsolete. We built a campaign that leveraged the brand’s key point of differentiation, their filtration process while using influencers to amplify.

Tapping influencers, celebrities, social media, and events like a water Sommelier, Circus Maximus paved the way for one of Coca-Cola's most successful product launches before rolling it out across the globe.