Paving the way for a major payment brand

With so many "payment platforms" on the market how do you make yours stand out? Our answer-make it impactful and make it interesting. Adyen is a financial technology company that processes payments for some of the world's most well known companies and Circus Maximus was tasked with creating a powerful out-of-home and social media campaign to create brand awareness. Circus Maximus created a visually arresting campaign and field marketing materials all which were activated around the biggest retail conference in the US, the NRF.

The work set out to make a splash among the B2B clients who were looking for their perfect payment platform partner.