Jet Anywhere

JET.COM

OLV | Influencer

We game-ified shopping Silicon-Valley style, then we created a fun video to explain the rules of how to play. We recruited a star of the show Silicon Valley so that life could imitate art. We doubled down on influencer strategy by tapping breakout Star Kumail Nanjiani, and we incentivized his contract so he got paid more the more his followers shared.

RESULTS

1 billion

In 12 months, Jet.com earned a billion dollar run-rate gross merchandise value

3.3 billion

Jet.com went on to sell to Walmart for 3.3 billion

Jet.com Kumail Nanjiani video campaign
Jet.com Kumail Nanjiani video campaign
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