Shake Shack At Your Shack

During what should’ve been their busiest season, Shake Shack saw foot traffic go to zero and COVID-19 changed business overnight. Stock was down by 70% and a business that’s known for hospitality and in-person experiences needed to adapt overnight. So what do you do if you’re a QSR burger chain that can’t have customers come onto your kitchen? You go to theirs. Our campaign Shake Shack ‘At Your Shack’ turned every kitchen in the country into a shack with a revolutionary delivery kit and content hat walked customers through our most famous recipes.

We helped Shake Shack digitally transform their business driving to delivery, centered around an innovative DIY kit with their signature ingredients and everything Shack enthusiasts would need to recreate the experience at home.