Kind to skin and the planet.

Gillette was looking for a partner to help bring their sustainable razor brand to life in a unique way. The brand boasted components that were made with 60-85% recycled plastic plus no parabens, sulfates, or dyes. Circus Maximus needed to create a brand that meshed organic elements with a more modern approach to what going “green” means to today’s consumer. So we flipped the script to think less about “greenness” and more about kindness. And Planet KIND was born. A new way to think about sustainable products that are kind to your skin and the planet.

Circus Maximus created a strategy and design that allowed for a more modern take on “green” skincare. We created all of the foundational brand elements (from strategy to packaging), evoking a light, refreshing, sustainable brand. We also created and produced assets for a full product launch, from website to social media assets.