How to differentiate, and humanize COVID rapid testing in a world where no one quite knows who to trust. On/Go is a rapid antigen testing system that works for individuals and at the community and population that gives us all the information we want: the knowledge we need to be free. 

We set out to build a brand at the intersection of technology and healthcare with humanity at its core with the goal of creating awareness, and driving preference in a crowded, low interest category. Our brand created a system using primary colors and shapes as a metaphor for bringing order and joy back to our everyday lives.