ROMAN
A Digital Health
Clinic For Men.
Roman is a direct-to- consumer vertically integrated pharmacy that
addresses the most challenging men’s health issue: ED. For 30 years, brands have been skirting the real issues men face surrounding ED. Roman solved the biggest problem guys face: privacy, and candor.
We we tasked with building a brand with the authority, and personality to have a real conversation with men about ED, drive subscriptions through an integrated content strategy, and creating a brand platform that can grow over the coming years.
Branding | OOH | Packaging | Content
RESULTS
10x
Exceeded KPI for subscriptions in first 4 months
1M
Erections facilitated nationwide
750%
Increase in revenue in 2018 vs 2017