AdAge Campaign of Year, Digital, Gold

AdAge Campaign of Year, Digital, Gold

Redefining the Stereotypical Image of Men

Toxic masculinity victimizes men, too. Circus Maximus created branding and advertising for Roman encouraging men to build better relationships with their own health, while tackling cultural stigmas of masculinity starting with Erectile Dysfunction. 

We built full branding guidelines and a film that poked fun at the category to illuminate our brand's young, playful charm.

The results? Roman is now the fastest growing start-up in the NYC area and has outpaced their sign up objective by 60% in the first year of their existence.

Our ad, Thinly Veiled Metaphors, has been viewed more than 1.36 million times with 8.9K reactions, comments and shares. 90% of viewers watched at least 3/4 of the advertisement.

Since January 2018, Roman Health has enjoyed a growth of 1500% in new members, 720% in revenue, and facilitated well over 1 million total interactions.

In September 2018, Roman Health raised $88 million dollars in funding to continue to take on complex health conditions that affect millions of people across the world.

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