Welcome to Shack Camp

Part of Shake Shack’s corporate mission is to extend their QSR/Hospitality beyond four walls. COVID 19-has presented a challenge to their business, while also threatening to cancel summer for millions of customers throughout the US. This year Shake Shack, along with their partner The Fresh Air Fund, decided to create a brand experience that combined a revenue and corporate responsibility to keep the magic alive form customers stuck at home for the summer with their kids. Welcome to Shack Camp 2020, Campers! A direct-to-consumer, and digital Shake Shack summer experience.

We enlisted a former programming director from the Girl Scouts to create a Shack Camp curriculum including things like creating your own lemonade stand inspired by our seasonal Shack Shack lemonade, and a s'mores experience inspired by our limited time S’mores shake. We created a DTC box filled with over $75 of coupons, over 40 hours of activities and all the tools needed to participate in the Shack Camp activities.