Hallo from Iceland!

Skyr is an Icelandic dairy product. Icelandic Provisions was developed in partnership with Iceland's oldest farmer-owned dairy. American consumers don’t know much about Iceland, or Skyr, so we wanted to introduce the brand in a fun, authentic, and love-able way.

Build a brand with authenticity, and personality to introduce our slightly weird-sounding product. Drive sales through an integrated campaign launch. Create a brand platform that can grow over the coming years. We designed a brand world that felt clean, approachable, and inviting along with a brand platform: “Hállo from Iceland” delivered by a pair of adorable, and real Icelanders.