Get back to Human

Hu was founded by a family looking to cure themselves of a host of dietary and digestion issues. When they couldn't find the perfect food in the market, they made their own. Circus Maximus created their first CPG campaign to introduce their better-for-you saving line up to the world. We began with a robust brand narrative component here we identified personas, voice and tone, building a brand platform followed by cross channel content.

We built a brand campaign that articulated the Hu mission as they evolved from a restaurant and whole foods brand into a snacking and CPG brand with distribution nationwide. On the heels of this campaign Hu was sold to Mondelez for a 10X multiple. Drive awareness for a fast-growing brand, building on a solid distribution foundation.