Redefine Your Relationship With Alcohol
ALAVIDA
Strategy | Content | Campaign | Production
Brand re-design, 360 marketing campaign and brand strategy for a drinking cessation program designed to help people regain control of their drinking. Specializing in Addiction Medicine and Public Health. Alavida is redefining recovery and expanding success beyond abstinence to include safer drinking.
Create a message for people re-assessing their relationship with alcohol. And to drive increased traffic to our site. Our campaign was an interactive quiz that let people discover for themselves exactly how much they needed our product.
RESULTS
56%
Decrease in average FB cost per outbound click
86%
Decrease in cost per lead
33%
Increase in search conversion in out-of-home in market