Get your team from A to B with no BS
TRIP ACTIONS
Strategy | Content | Campaign | Production
Booking business travel can be a pain. TripActions was started to save time and remove frustrations so travelers can focus on meeting in person and being productive.The work set out to make a splash among the B2B clients who were looking for their perfect payment platform partner. We love value-driven bands and brands with a purpose. We used TripActions so much for our own business travel we had to pitch our services to help them spread the word. Circus Maximus created TripAction's first ever out-of-home advertising campaign and suite of animations for digital and paid social that conveyed the service's ability to book or change travel plans with the click of a button. The campaigns were a tremendous success and TripActions is seeing a lot of new interest in the product.
The objective of the campaign was to increase awareness in current cities through performance marketing while developing a brand presence in emerging markets.
RESULTS
182%
Increase in volume lead
14%
Improvement in traffic in Boston, Denver, & Chicago
28%
Increase in qualified leads