Giving a New Face to a Beauty Boosting Icon

Reserveage is a complete lineup of powerful, nutrition supplements designed to promote inner and outer beauty. The lineup consists of antioxidants collagen boosters, heart support, and much more. The brand wanted a packaging and identity refresh that better reflects who they are - a softer, natural way to boost beauty. Circus Maximus completed a full brand refresh including new brand identity, new packaging, and a lifestyle photo shoot. The more organic, floral-based packaging emphasized the product benefits in a modern way and was a hit with customers.

Our objective was to create packaging and brand identity that felt true to Reserveage but still moved the brand forward into a more modern wellness space.