Free your fire

Sazerac approached Circus Maximus to drive further awareness and strengthen brand equity for Fireball Whisky through the brand’s first ever creative campaign. We concepted and produced three films for online video, over the top, and connected television. In addition to the promotional videos, we created paid social assets, an out-of-home asset versioned access billboards, truck wraps, and point of sale.

Fireball Whisky is the #3 liquor in volume sales in the United States so our objective was to develop a campaign that supplemented an already very successful brand through an elevated, multi-channel  creative campaign.