Turning the Internet’s Anger into Our Ingredient
ANGRY ORCHARD
Content | Production | Social | Strategy
Angry Orchard Cider Company’s mission is to make ciders with the best ingredients and to introduce well-crafted and innovative cider styles. We innovated a platform to turn internet anger into an ingredient to grow Angry Orchard’s cider apples, and pioneered the world’s only anger-grown hard cider, driving awareness, engagement, and trial.
RESULTS
700%
Engagement with the brand increased by 700%
2x
Unaided awareness was doubled
2nd
Sales increased by 20%.