Turning the Internet’s Anger into Our Ingredient

ANGRY ORCHARD

Content | Production | Social | Strategy

Angry Orchard Cider Company’s mission is to make ciders with the best ingredients and to introduce well-crafted and innovative cider styles. We innovated a platform to turn internet anger into an ingredient to grow Angry Orchard’s cider apples, and pioneered the world’s only anger-grown hard cider, driving awareness, engagement, and trial.

RESULTS

700%

Engagement with the brand increased by 700%

2x

Unaided awareness was doubled

2nd

Sales increased by 20%.

Angry Orchard bottles
Angry Orchard campaign gif
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