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BRANDING • CONTENT • MEDIA

BRANDING • CONTENT • MEDIA

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AdAge Campaign of Year, Digital, Gold

AdAge Campaign of Year, Digital, Gold

Redefining the Stereotypical Image of Men

Toxic masculinity victimizes men, too. We built Roman from the ground up to be a brand encouraging men to build better relationships with their own health, while tackling cultural stigmas of masculinity starting with Erectile Dysfunction. 

So we built full branding guidelines and a film that poked fun at the category to illuminate our brand's young, playful charm.

The results? Roman is now the fastest growing start-up in the NYC area and has outpaced their sign up objective by 60% in the first year of their existence.

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