Mack Weldon provides elevated, tech-enhanced basics. Everything they do is in the pursuit of comfort powered by innovative fabrics, technology, and functionality. 

 

Mack Weldon provides elevated, tech-enhanced basics. Everything they do is in the pursuit of comfort powered by innovative fabrics, technology, and functionality. 

 

Strategy • Content/Campaign • Production

CATEGORY: Men's Apparel

YEAR: 2019

GROWTH: 3.11M in online readership 
48.8K online views

Strategy • Content/Campaign • Production

CATEGORY: Men's Apparel

YEAR: 2019

GROWTH: 3.11M in online readership 
48.8K online views

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Mack Weldon hired us to help craft its first OOH campaign. The goal was to highlight the advantages of the product while maintaining the brand’s hallmark humility. We wanted to reach men who are of an age where flashiness and trendiness gives way to timeless style and function.

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The goal was to juxtapose the Mack Weldon attitude with our current hot take on the Look at Me Culture. Humility feels like it is in decline, but we wanted to remind the world of the power of being the strong, silent, and capable type.

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Circus Maximus

We help digitally native vertical brands scale their brand and legacy brands retrofit their tactics across branding, brand strategy, social media strategy, communications planning and content.

Contact Us

info@circusmaximus.com
P: 310.383.3615

Our Location

33 Irving Pl 3rd Floor
New York, NY 10003

Copyright Circus Maximus