Mack Weldon provides elevated, tech-enhanced basics. Everything they do is in the pursuit of comfort powered by innovative fabrics, technology, and functionality.
Mack Weldon provides elevated, tech-enhanced basics. Everything they do is in the pursuit of comfort powered by innovative fabrics, technology, and functionality.
Strategy • Content/Campaign • Production
CATEGORY: Men's Apparel
YEAR: 2019
GROWTH: 3.11M in online readership
48.8K online views
Strategy • Content/Campaign • Production
CATEGORY: Men's Apparel
YEAR: 2019
GROWTH: 3.11M in online readership
48.8K online views
Mack Weldon hired us to help craft its first OOH campaign. The goal was to highlight the advantages of the product while maintaining the brand’s hallmark humility. We wanted to reach men who are of an age where flashiness and trendiness gives way to timeless style and function.
The goal was to juxtapose the Mack Weldon attitude with our current hot take on the Look at Me Culture. Humility feels like it is in decline, but we wanted to remind the world of the power of being the strong, silent, and capable type.
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