We don’t just build brands, often we help re-brand. AURA is an example of that. Circus Maximus was tasked to develop a new brand positioning, strategy, and strategic narrative for a collection of cyber security companies that were merged into one new, larger parent brand. We built the identity around a human centric mission to provide a digital halo of security and safety based on the brands full spectrum digital security products.


Strategic Narrative • Branding • Production

CATEGORY: Cybersecurity

YEAR: 2019

Strategic Narrative • Branding • Production

CATEGORY: Cybersecurity

YEAR: 2019


Changing the conversation around digital security from fear based tactics allowed us to create a brand that would appeal to a wider audience while giving AURA the chance to disrupt the security industry.

    My name is and I work at .

    You can contact me at .

    I’d love to discuss working with Circus Maximus on


    Aura_design_CG_updated (1)-01
    Aura_design_CG_updated (1)-03
    Aura_design_CG_updated (1)-04
    Aura_design_CG_updated (1)-06

    Circus Maximus

    We help digitally native vertical brands scale their brand and legacy brands retrofit their tactics across branding, brand strategy, social media strategy, communications planning and content.

    Contact Us

    P: (212) 256-1624

    Our Location

    33 Irving Pl 3rd Floor
    New York, NY 10003

    Copyright Circus Maximus