We don’t just build brands, often we help re-brand. AURA is an example of that. Circus Maximus was tasked to develop a new brand positioning, strategy, and strategic narrative for a collection of cyber security companies that were merged into one new, larger parent brand. We built the identity around a human centric mission to provide a digital halo of security and safety based on the brands full spectrum digital security products.


Strategic Narrative • Branding • Production

CATEGORY: Cybersecurity

YEAR: 2019

Strategic Narrative • Branding • Production

CATEGORY: Cybersecurity

YEAR: 2019


Changing the conversation around digital security from fear based tactics allowed us to create a brand that would appeal to a wider audience while giving AURA the chance to disrupt the security industry.

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Circus Maximus

We help digitally native vertical brands scale their brand and legacy brands retrofit their tactics across branding, brand strategy, social media strategy, communications planning and content.

Contact Us

P: (212) 256-1624

Our Location

33 Irving Pl 3rd Floor
New York, NY 10003

Copyright Circus Maximus