We Literally Turned the Internet’s Anger Into Our Ingredient

Angry Orchard Cidar Company's mission is to make ciders with the best ingredients and to introduce well-crafted and innovative cider styles.

Circus Maximus innovated a platform to turn internet anger into an ingredient to grow Angry Orchard's cider apples, and pioneered the world’s only anger-grown hard cider, driving awareness, engagement, and trial.

Our advertising increased engagement with the brand by 700%. We doubled unaided awareness and sales increased 20%.

Below is a sample of the branding and advertisements we created for Angry Orchard.