Muse by Clio is a content platform devoted to creativity. Failing Up is a content series where creatives tell of projects, campaigns or choices that didn't go as planned and what was learned. Recently, our Founder Ryan was featured in Failing Up and shared a valuable lesson learned from a client that got away. Read the article here if you missed it:
The most nerve-wracking event for any new business, especially in the service business, is getting your first client. It seems like an impossible task. You don't even really know how to go about it at first. Yes, you believe in yourself; yes, you have the experience; yes, you have the passion to do a better job than anyone else in the world. But you still have to convince your first prospective client to choose you. Such is the anxiety that you never really think about the opposite—losing a client. And that's where the real lessons are learned.