Justworks: Work Fearlessly Motion Graphics by Circus Maximus

Jusworks

Published on September 2018

Our work for Justworks was featured in The Drum. Here is the article if you missed it:

“Justworks released a series of animated posters for its latest campaign, making the process of making the services it provides into illustrated sagas.

The new chapter to its #WorkFearlessly campaign, made with agency partner Circus Maximus, is made specifically for the transit kiosks and digital billboard on New York City’s MTA subway system, allowing straphangers to watch the motion pictures come to life.

Each motion graphic takes on a children's storybook-like feel, each going airborne to illustrate the heights its audience looks to climb.

One shows a paper dragon breathing fire in the sky with the header “Tame the compliance beast.” A second has a three-person bike uplifted by hot air balloons, with decals for health, dental and a piggy bank — helping small business owners “cruise in benefits bliss.” The third shows the brand as a trio of rockets, the ticket for entrepreneurs to find peace of mind.”