How to get high quality content without a high quality headache
Source: Body Truths By Alexa Mazzarello
By Carey Kight, Published on January 31, 2023
Content makes the world go round, but creating enough of it to work for all your needs can feel maddening. Even the best internal teams struggle with bandwidth and burnout. At CM, we’ve developed a system to help brands from strategy to execution, whether you have an internal team or not to stay ahead of the content monster. With our system we create more content more efficiently that performs better across channels, and the best part is client partners have direct access to us. We help tame the content beast.
We wouldn’t say we’ve abandoned the traditional agency model, but we have optimized it. We’ve said bye bye to the parts that don’t work, namely production as strictly oversight. Read: booted content custodial work. We actually do the work 80% of the time. We can – and do – provide traditional agency production oversight when necessary, but more and more that makes less and less sense. But rather than turn you to the content wolves, our client partners appreciate working directly with us from concept all the way through delivery.
We aim to be two things: efficient and prolific, and there are three ways we do that:
Our deliverables are built on strategy and powered by creative. We don’t retrofit high end production value into every execution. We execute based on the needs the strategy and creative calls for and the platform our content will live on.
In-house production allows for faster turnarounds and smarter budgets. When you work with us, you get more bang for your buck. No frills. No bullsh*t. No craft services. Just kidding. Sort of.
You work with us from end-to-end. Our producers aren’t secretaries for passthrough entities.
