Erectile Dysfunction Advertising Clichés – This Ad Has them All

Roman

Published on December 8, 2017

Our work for Roman was featured in Branding In Asia. Check it out here if you missed it:

“Recently launched men’s health startup Roman which aims to diagnose, prescribe, and discreetly deliver erectile dysfunction medication, has launched their first ad campaign.

While we are an Asia-focused publication, this was just too good not to share.

Created by the Circus Maximus agency and directed by Saturday Night Live and Funny or Die veteran Mike Bernstein, the ad has it all.

Circus Maximus co-founder and executive creative director Ryan Kutscher said the ad was created to the encourage more meaningful conversations about erectile dysfunction.

“We wanted guys to understand Roman represents the first innovation in the way men address ED since these medications originally hit the market,” says Kutscher. “And we wanted to use humor since it’s a serious and personally felt issue. It ties in a lot of really deeply felt emotions about self-image, masculinity, and virility. But we wanted guys to hear from a brand that treats them like real people, not boner machines. Mike was the perfect director given his brand of humor, style, and experience creating SNL commercials.”