Ashley Richardson-George named one of Adweek 50

Adweek

By Adweek Staff, Published on October 31, 2021

Partner and Chief Content Officer Ashley Richardson-George was selected as a 2021 Adweek 50 winner!

Adweek 50 shines a well-deserved spotlight on the Behind-the-Scenes stars in media, marketing and tech.

As Partner and Chief Content Officer for Circus Maximus, Ashley is a strong voice of leadership setting the tone for our agency culture and consistently going the extra mile providing her unique insights on brand strategy, content, creative, and more.

Thank you for being a part of our team and for all you do, Ashley! Check it out here and see her feature below!

“Authentic creative is all in the details for Richardson-George. Over the past year, she’s worked with clients like Procter & Gamble’s King C. Gillette and Shake Shack, prioritizing casting talent of color in shoots and ensuring they’re accurately portrayed in ads. Under her creative watch, Procter & Gamble’s launch of its men’s beard care brand became No. 1 in its category in three months and an overnight success at Walgreens. Meanwhile, a campaign to promote a Shake Shack delivery kit organically reached 12 million customers and resulted in more than 34,000 engagements. Through it all, Richardson-George has remained I afraid to challenge a client, noting that Circus Maximus doesn’t just “take” a brief—they “challenge it” and “send it back”. She recalls telling a vendor. “Diversity is not a checkbox for me. We are going to do this correctly or we’re not going to do it.” - Tiffany Moustakas