AMP SPOTLIGHT: 2021 A-List & Creativity Awards And Cannes Lions
Sean T. Smith for Ad Age
By Ashley Joseph and Ad Age Studio 30, Published on June 22, 2021
We were named Best Launch of the Year for King C. Gillette Beard Care Brand in the Ad Age 2021 Agency A-List & Creativity Awards. Here is the article if you missed it:
Ad Age 2021 Agency A-List & Creativity Awards:
Best Launch of the Year: King C. Gillette Beard Care Brand
“Our goal with Circus Maximus from Day One was to create a Navy SEAL's approach to the full-service agency model designed to launch brands intelligently, quickly, and comprehensively,” says Circus Maximus Founder and CCO Ryan Kutscher. “The King C. Gillette launch is a proof point that we've built exactly that.” Gillette came to the New York-based agency to launch King C. Gillette, their first entry into the beard care space, just as the pandemic began to change life as Americans knew it in April 2020.
Circus Maximus stayed true to their founding mission of helping get brands off the ground the smart way: They created a brand strategy, developed a social media plan, created package design, worked on product development and ultimately helped launch a brand that far outperformed expectations. With 4.8-star ratings and orders that doubled projections, King C. Gillette became the go-to beard care brand in two months’ time.’
